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Yahoo to conduct limited test of Google’s AdSense for Search

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Sunnyvale, Calif.—Yahoo announced Thursday that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo’s own search results.

The test will apply only to traffic from Yahoo.com in the U.S. and will not include Yahoo’s extended network of affiliate and premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo search queries.

In an announcement, the Web portal noted that “the testing does not necessarily mean that Yahoo will join the AdSense for Search program or that any further commercial relationship with Google will result.”

Meanwhile, according to The Wall St. Journal, Yahoo and Time Warner’s AOL are nearing a deal to combine their Internet operations as an alternative to Microsoft’s proposed $44.6 billion takeover of Yahoo.

The Journal also reported Microsoft is in talk with News Corp. about mounting a joint bid for Yahoo. According to the report, “Microsoft and News Corp. have yet to reach an agreement on joining forces, but one person apprised of the plan described the discussions as serious.”

—Carol Krol

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