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BtoB

Yahoo gains mobile search exclusive in Spain

By Published on .

Sunnyvale, Calif.—Yahoo has been named the exclusive search engine for Telefonica’s mobile portal in Spain, replacing Google. Telefonica is Spain’s largest mobile operator.

Yahoo already is the default search tool on Telefonica’s mobile portals in 15 European and Latin American countries. Last November, Yahoo replaced Google as the default search provider for Telefonica subsidiary O2 Germany.

Earlier this month, the situation was reversed, as Google displaced Yahoo as the default search engine for T-Mobile in the U.S.

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