Sunnyvale, Calif.--In a bid to increase its b-to-b clout as a way to emerge from a pool of red ink, Yahoo! Inc. has hired James Fanella as senior VP-business and enterprise services, a newly created position. Fanella, who will join Yahoo! later this month, was group president of software developer Commerce One Inc. He will oversee all of Yahoo!'s b-to-b businesses, including Corporate Yahoo! and Yahoo! Broadcast Services, which recently launched a Webcast platform aimed at marketers. Fanella, who was with AppNet Inc. when it was snapped up by Commerce One last September, oversaw Commerce One's consulting services. He advised Fortune 500 clients on b-to-b interactive marketing and e-marketplaces-skills that will come in handy at Yahoo!, a neophyte in those spaces. Fanella, who will report to Yahoo! President-COO Jeff Mallett, could not be reached by press time.His hiring is a clear sign that Yahoo! wants b-to-b to make up revenue that it's losing on the consumer side. Yahoo! laid off 3,510 employees, or 12% of its work force, earlier this year. It has recently seen the departures of Karen Edwards, longtime VP-worldwide marketing, and sales head Anil Singh. Yahoo! is also seeking increased b-to-b exposure through deals with SAP AG. It recently entered a pact with the Walldorf, Germany-based company to co-market Internet portals that bear Yahoo!'s familiar corporate brand.
--Philip B. Clark