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Yahoo introduces online ad tools DMA

Published on .

Yahoo has launched three targeting products designed to help marketers deliver more relevant display ads tied to user search behavior. Among the new tools, Search Retargeting allows marketers to present display ads to users who have searched for relevant terms within Yahoo's search engine. Enhanced Retargeting allows advertisers to deliver ads customized to users' visited Web sites and Web site activity. Enhanced Targeting enables marketers to buy text ads next to search results scheduled during certain times of the day.
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