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BtoB

Yahoo launches self-serve display ad solution

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Sunnyvale, Callf.—Yahoo has launched Yahoo My Display Ads, a self-serve display ad solution designed to help small and midsize businesses reach their target audiences.

Powered by Seattle-based AdReady, the service allows advertisers to create and customize campaigns using more than 800 display templates, according to Yahoo. Advertisers can elect CPM- or CPC-based pricing.

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