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Yahoo launches SmartAds advertising platform

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Sunnyvale, Calif.—Yahoo on Monday announced the launch of Yahoo SmartAds, a new advertising platform that gives marketers a way to deliver tailored display ads to targeted audiences.

The platform uses rich media capabilities with new ad serving technology that automatically converts marketers’ creative campaign elements and targeted offerings into customized display ads.

Advertisers and agencies can design a single set of creative components and provide Yahoo with the artwork and a feed to their database of offers. Yahoo’s technology can generate hundreds of unique ad combinations based on those components.

The platform is initially available to travel industry advertisers on Yahoo-owned-and-operated properties. The portal plans to expand to additional vertical industries in the next several months.

—Carol Krol

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