The platform uses rich media capabilities with new ad serving technology that automatically converts marketers’ creative campaign elements and targeted offerings into customized display ads.
Advertisers and agencies can design a single set of creative components and provide Yahoo with the artwork and a feed to their database of offers. Yahoo’s technology can generate hundreds of unique ad combinations based on those components.
The platform is initially available to travel industry advertisers on Yahoo-owned-and-operated properties. The portal plans to expand to additional vertical industries in the next several months.