×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Yahoo! launches tech industry marketplaces

Published on .

Santa Clara, Calif.--Yahoo! Inc. has introduced a suite of b-to-b e-marketplaces aimed at technology industry executives. The Yahoo! Industry Marketplaces will initially include electronics, IT software and IT hardware marketplaces. The idea is that Yahoo!, already a favored information destination for tech executives, can compete as an e-marketplace destination as well. "Millions of business purchase decision makers are already using Yahoo! to search the Internet for industry news, gathering information and purchasing products," said Shannon Ledgers, VP-general manager.
Most Popular
In this article: