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Yahoo names Steele CMO

Published on .

Sunnyvale, Calif.—Yahoo announced it has named Elisa Steele CMO. In this job, Steele will be responsible for Yahoo’s brand and global marketing strategy.

“Yahoo’s marketing strategy and teams have become decentralized over time,” said Yahoo CEO Carol Bartz. “Hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo brand.”

Prior to joining Yahoo, Steele was VP-corporate marketing at NetApp.

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