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BtoB

Yahoo! search goes mobile

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Sunnyvale, Calif.—Yahoo! announced the beta launch of sponsored search results on mobile devices in the U.S. and U.K.

The search results on the Yahoo! Mobile Web services include sponsored search results from what it called “a select group of advertisers.”

Users are able to click on the sponsored search results to go to the advertisers’ mobile Web sites or to a landing page to get more information. The service also gives them the ability to call the advertisers.

Yahoo! already offers mobile sponsored search in Japan, and it had previously conducted limited tests of the service in the U.S.

—Carol Krol

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