Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Yankee Group: Streaming media enhances value chain

Published on .

Most Popular
Boston-Companies are increasingly using streaming multimedia content to sell products and services, as well as to inform and educate users, according to a report by Yankee Group. The study projects a widespread adoption of streaming media by businesses to enhance the value chain, and increasing investment by companies to build the infrastructure necessary to deliver these services.
In this article: