BtoB

Yankelovich names exec to head segmentation practice

Published on .

Chapel Hill, N.C.—Consultancy Yankelovich Partners has named Steve Bodhaine chief operating officer of Segmentation Co., its segmentation division. Bodhaine was previously senior VP at Wirthlin Worldwide, a pharmaceutical and health care consultancy. In his new position, he will lead the division’s efforts to provide proprietary custom segmentation services to corporate and institutional clients.
Most Popular
In this article: