×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Yankelovich names exec to head segmentation practice

Published on .

Chapel Hill, N.C.—Consultancy Yankelovich Partners has named Steve Bodhaine chief operating officer of Segmentation Co., its segmentation division. Bodhaine was previously senior VP at Wirthlin Worldwide, a pharmaceutical and health care consultancy. In his new position, he will lead the division’s efforts to provide proprietary custom segmentation services to corporate and institutional clients.
Most Popular
In this article: