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BtoB

Yankelovich names exec to head segmentation practice

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Chapel Hill, N.C.—Consultancy Yankelovich Partners has named Steve Bodhaine chief operating officer of Segmentation Co., its segmentation division. Bodhaine was previously senior VP at Wirthlin Worldwide, a pharmaceutical and health care consultancy. In his new position, he will lead the division’s efforts to provide proprietary custom segmentation services to corporate and institutional clients.
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