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BtoB

Yankelovich goes to online rental model

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Norwalk, Conn.--Market research company Yankelovich Partners, Norwalk, Conn., plans to bring its brand of data to the Internet. The 42-year-old company plans to launch by June 1 a service called decisionDomain, which will provide market research data and other marketing services to the Web. Though primarily known for its consumer research and polls, Yankelovich plans to also host research from other companies. The move means Yankelovich will compete against DeepCanyon, the recent spin-off from Hewlett-Packard Co. that has been operating for almost a year.
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