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BtoB

Yankelovich urges companies to keep marketing

Published on .

Chapel Hill, N.C.--Despite the war in Iraq, research firm Yankelovich is urging its clients to continue their marketing efforts. The company on Friday released “Staying the Course: Twenty-One Guidelines for Marketers During War With Iraq,” a 10-page document that outlines techniques for keeping a company’s brand visible. "Marketing during wartime is not just about selling products, it’s about sustaining the viability and strength of the marketplace,” said J. Walker Smith, president of Yankelovich.
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