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BtoB

Yellow Pages advertising on the rise

Published on .

Princeton, N.J.--Yellow Pages ad revenue grew 1.3% to $14.08 billion in 2002, according to The Kelsey Group, a directory industry research company. "Even in a down economy, Yellow Pages provides the steadiest growth of any media," said Charles Laughlin, VP and director of The Kelsey Report, in a statement. The company also predicted revenues in 2003 would grow 1.9% to $14.35 billion as a result of publishers' expansion into new markets and online growth.
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