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BtoB

Yellow Pages Association adds vertical search to Local Search Guide

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Berkeley Heights, N.J.—The Yellow Pages Association announced it has added a vertical directories category to its online Local Search Guide, www.localsearchguide.org.

The new section of the sponsored guide of search engines and search tools will initially include five vertical categories: automotive, health care, home improvement, legal and restaurants.

The YPA also announced six local search industry leaders will form a new "Local Search Guide Advisory Board:" Dan Goodman, director of Yellow Pages and local search in AOL’s Search & Directional Media Group; Sara Stevens, director of marketing solutions, comScore Networks; Peter Krasilovsky, president of Krasilovsky Consulting; Dana Todd, president of SEMPO; Greg Sterling, senior VP of Kelsey Group; and Robyn Rose, director of product management, Verizon superpages.com.

—Carol Krol

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