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BtoB

Yellow Pages launches 'Sold' campaign

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Berkeley Heights, N.J.--The Yellow Pages Integrated Media Association Monday launched a print advertising campaign aimed at media buyers to promote the value of advertising in the Yellow Pages. The campaign, with a tagline of "Sold," was developed by Tierney DeGregorio Advertising, a division of Tierney Communications, and is part of a $2 million integrated marketing communications program.
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