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BtoB

Yellow Pages usage grows overall, fueled by online

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Berkeley Heights, N.J.—The Yellow Pages Association Tuesday released industry research that shows combined Yellow Pages usage online and off grew to 17.2 billion searches last year, from 16.7 billion in 2006.

That number combines 3.8 billion Yellow Pages searches online, measured by comScore, and 13.4 billion print searches, measured by Knowledge Networks/SRI.

Print usage remained stable, while Internet Yellow Pages searches increased 15%, according to the respective researchers.

—Carol Krol

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