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BtoB

Yellowbook boosts local search service with YouTube connection

Published on .

Uniondale, N.Y.—Online local search directory Yellowbook.com has teamed with YouTube.com to showcase Yellowbook’s video advertisers on the video social network.

As part of the partnership, Yellowbook expands its role as a digital agency as well as a publisher, offering advertisers custom videos, photo motion montage videos and stock video ads. It also allows businesses to upload pre-existing videos.

Video search optimization company ReelSEO has projected that more than half of small businesses expect to buy online ads featuring videos within the next two years.

—Christopher Hosford

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