Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Yesmail adds Twitter campaign management tool

By Published on .

Omaha, Neb.—E-mail service provider Yesmail has added a Twitter campaign management tool that allows marketers to get a unified view of prescheduled and past tweets, in conjunction with their e-mail marketing campaigns, according to the company.

Yesmail’s Enterprise technology platform now allows for the scheduling of tweets ahead of time; access to a history of all tweets for 90 days; and the coordination of shortened link and click tracking for tweets and e-mail marketing campaigns.

Yesmail is part of InfoGroup Interactive, a division of database marketing holding company InfoGroup Inc.

Most Popular
In this article: