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BtoB

Yesmail adds Twitter campaign-management tool

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Omaha, Neb.—E-mail service provider Yesmail has added a Twitter campaign-management tool that allows marketers to get a unified view of prescheduled and past tweets, in conjunction with their e-mail marketing campaigns, according to the company.

Yesmail’s Enterprise technology platform now allows for the scheduling of tweets ahead of time; access to a history of all tweets for 90 days; and the coordination of shortened link and click tracking for tweets and e-mail marketing campaigns.

Yesmail is part of InfoGroup Interactive, a division of database marketing holding company InfoGroup Inc.

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