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BtoB

Yesmail enters alliance with R2integrated

Published on .

Omaha, Neb.—E-mail marketing solutions provider Yesmail, an infoGROUP company, today entered a strategic alliance with R2integrated, a digital marketing and technology firm located in Baltimore.

The alliance will extend Yesmail’s e-mail marketing products and services suite to include social media application development; iPhone application development and design; social sharing and viral application development; social content management applications; social marketing campaign development; and interactive landing page and microsite development.

The alliance also allows R2integrated to expand its product suite with Yesmail’s data, database management and e-mail capabilities, according to the companies.

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