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BtoB

Yesmail feature enables easy e-mail social linking

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Omaha, Neb.—Commercial e-mail company Yesmail has introduced a new feature that enables users to extend e-mail campaigns to such social media sites as Facebook, YouTube, Twitter and Digg.

Through a partnership with sharing technology network ShareThis, users of the Yesmail Enterprise solution can enable recipients to easily forward e-mail messages to colleagues and friends by clicking the ShareThis button. Corporate clients receive reports showing how many times the button was clicked; what social network sites were most often used to post; and what e-mails were most tagged by ShareThis.

Yesmail said it will make the ShareThis feature available in the first half of this year at no charge to clients.

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