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Yesmail.com launches audio direct e-mail technology

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Chicago--Permission e-mail marketing firm Yesmail.com Inc. has debuted software that allows clients to add audio capabilities to their e-mail marketing campaigns. The software is embedded in e-mail messages, and includes a "push to talk" button that establishes an audio connection with the marketer's representative, either by phone or PC. Yesmail.com clients include small businesses, a demographic it began pursuing last October with a self-serve e-mail direct marketing campaign management platform.
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