Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Yesmail.com launches audio direct e-mail technology

Published on .

Chicago--Permission e-mail marketing firm Yesmail.com Inc. has debuted software that allows clients to add audio capabilities to their e-mail marketing campaigns. The software is embedded in e-mail messages, and includes a "push to talk" button that establishes an audio connection with the marketer's representative, either by phone or PC. Yesmail.com clients include small businesses, a demographic it began pursuing last October with a self-serve e-mail direct marketing campaign management platform.
Most Popular
In this article: