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Yesmail launches competitor intelligence service

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Portland, Ore.—E-mail service provider Yesmail has introduced a new service that allows marketers to view competitors' online strategies. Called Yesmail Market Intelligence, the new service lets users build a “custom competitive intelligence network,” obtain performance analytics of competitors' digital campaigns by vertical and channel, and compare this information with their own digital campaigns' performance. The service also evaluates the social influence of a company's campaigns along with those of competitors, according to Yesmail.
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