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Yesmail launches cross-channel e-mail platform

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Portland, Ore.—Yesmail has launched an updated version of its e-mail marketing solution, now enabling marketers to execute cross-channel campaigns via e-mail, Web, social and direct mail within a single platform and central dashboard.

Among its additional features, Yesmail Enterprise 7 also allows the integration, uploading and management of complex data sets without the need to switch between customer relationship management and database marketing solutions.

Yesmail is part of the Services Group of database marketing holding company Infogroup.

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