Yesmail launches cross-channel e-mail platform

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Portland, Ore.—Yesmail has launched an updated version of e-mail marketing solution, now permitting marketers to execute cross-channel campaigns via e-mail, Web, social and direct mail within a single platform and central dashboard.

Among its additional features, Yesmail Enterprise 7 also permits the integration, uploading and management of complex data sets without having to switch between customer relationship management and database marketing solutions.

Yesmail is part of the Services Group of database marketing holding company Infogroup.

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