×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

YesMail launches e-mail appending service

Published on .

Most Popular
Chicago--YesMail Inc., a unit of CMGI Inc., on Monday officially launched an e-mail appending service for marketers. E-mail appending is a practice that matches e-mail addresses to marketers' existing offline customer files, which typically include postal addresses and demographic data about the customer. YesMail, which is primarily an e-mail marketing company, has more than 42 million e-mail and postal addresses in its own database.
In this article: