×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Yesmail offers mobile e-mail, text message campaign system

Published on .

Most Popular
Portland, Ore.—E-mail service provider Yesmail has added mobile e-mail and short message service (SMS) campaign management tools to its Yesmail Enterprise e-mail marketing platform.

The new tools can identify mobile device subscribers who are reading e-mails, determine which devices they are using and embed mobile-friendly content in HTML-formatted e-mails.

Yesmail’s new SMS instant messaging capabilities can deliver geo-targeted offers, interactive mobile coupons, surveys and polls, or conduct push-based messaging campaigns, according to Yesmail. —Christopher Hosford

In this article: