Portland, Ore.—Email service provider Yesmail Interactive has introduced a data hygiene service designed to improve email deliverability rates.
Yesmail Data Intelligence enables marketers to verify subscribers' email addresses to avoid sending messages to spam-traps or to non-existent or closed accounts, according to the company. Yesmail Data Intelligence also identifies malicious email accounts and domains within a sender's database that can cause blocks or delays on active email programs, Yesmail said.
Yesmail Data Intelligence is available to all marketers, regardless of the email service provider they use.
