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BtoB

Yesmail rolls out testing solution

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Portland, Ore.—Email marketing software and services provider Yesmail Interactive announced a new test optimization solution to streamline and automate email marketing testing and analysis. The product provides both A/B and multivariate testing along with built-in statistical analysis, the company said. It “reduces the workload on the user and provides a greater level of precision and control,” said Julie Anne Reda, VP-product strategy at Yesmail Interactive, in a statement. “This enables users to quickly make real improvements to their programs that will consistently increase ROI.”
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