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BtoB

Yesmail gets more social with R2integrated alliance

By Published on .

Omaha, Neb.—Commercial e-mail company Yesmail has extended its social media integration through a new alliance with R2integrated, a digital marketing company that specializes in social media application development.

Yesmail’s partnership with Baltimore-based R2integrated is intended to aid the development of widgets, Facebook applications and Twitter application programming interface (API) integration, iPhone app development and design, and social marketing campaign development, among other new capabilities.

In April, Yesmail introduced a feature through a partnership with sharing technology network ShareThis that enables users to easily forward e-mail messages to colleagues and friends on such social media sites as Facebook, YouTube, Twitter and Digg.

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