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Yesmail, TruEffect partner on display ad targeting

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Portland, Ore.—Email service provider Yesmail Interactive has teamed up with data-analytics company TruEffect to improve multichannel targeting. Yesmail customers that also use display ads will now be able to serve those ads only to prospects or customers who have engaged with their brands' email messages, the two companies said in a statement. Yesmail continues to augment its central email marketing platform. In April the company added tracking of photo-sharing site Instagram, as well as a competitive activity chart that displays the type and number of campaigns deployed by rival brands.
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