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Yesmail upgrades email marketing platform

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Portland, Ore.—Email service provider Yesmail Interactive has improved its platform with new personalization and measurement capabilities. Its Personalization Ready Models offers predictive software that identifies website behaviors for each subscriber to assist marketers in personalizing email messages, according to the company. Also, new send-time optimization helps the scheduling of email deliveries to times when users are most likely to engage with a message, based on their previous actions. Yesmail's new Inbox Intelligence feature offers more detailed deliverability reporting, the company said.
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