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Yesmail upgrades market intelligence platform

Published on .

Portland, Ore.—Email marketing company Yesmail Interactive has upgraded its Market Intelligence platform to include tracking of photo-sharing site Instagram and data on competitors' campaigns. Yesmail Market Intelligence now reports on the progress of email campaigns as well as display ads, Web activity and social media channels Facebook, Google+, Twitter and YouTube, in addition to Facebook-owned Instagram. Also new to the Marketing Intelligence dashboard is a competitive activity chart that displays the type and number of campaigns deployed by rival brands. The feature enables users to identify such characteristics as the time of day, day of the week and campaign frequency for competitors' campaigns.
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