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BtoB

Yesmail upgrades Marketing Intelligence tool

Published on .

Portland, Ore.—Email service provider Yesmail Interactive has upgraded its Market Intelligence tool. The solution now collects customer interaction data from email campaigns, display ad networks and Web behavior, as well as contacts' activity on Facebook, Google+, Twitter and YouTube. The tool also provides screen captures of competitors' main website pages and tracks how their featured content changes over time. And as a result of an integration with MixRank, which tracks and measures competitors' display ad buying and performance, Yesmail Market Intelligence adds data analyzing the performance of competitors' display ads.
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