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Yield Software integrates PPC optimization with Salesforce

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San Mateo, Calif.—Yield Software has integrated its pay-per-click search optimization solutions with Salesforce.com’s customer relationship management application for use within a single interface.

The Yield Web Marketing Suite, available on Salesforce’s cloud computing marketplace, provides management of pay-per-click search ad campaigns, search engine optimization of websites and multivariate testing for landing-page optimization. It integrates with Salesforce’s own CRM tool set in a unified dashboard, according to Yield.

This summer, Yield worked a similar deal with Marchex Inc.’s inbound telephone tracking solution to help assess the impact of search marketing on customer-initiated telephone sales.

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