Yield Software launches Web marketing suite for SMBs

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San Mateo, Calif.—Search engine marketing company Yield Software has introduced a Web marketing application aimed at small and midsize businesses that promises to drive Internet traffic from paid and organic search, as well as landing page optimization.

The company’s Yield Web Marketing Suite enables pay-per-click (PPC) campaign setup for one, two or all three of the major search engines—Google, Yahoo Search and Microsoft’s Live Search—including geo-targeting, and determines and optimizes keyword bids.

For organic search, the product analyzes Web pages for conformance to search engine optimization best practices and provides instructions for addressing and resolving areas of improvement. It also enables the creation of multivariate landing page experiments and displays the most successful versions of a landing page, according to the company.

—Christopher Hosford

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