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Yield Software updates marketing suite with search features

Published on .

New York—Search engine marketing company Yield Software has added new pay-per-click campaign management and search engine marketing features to its flagship Yield Web Marketing Suite.

The company’s new Power Editing feature helps marketers and agencies establish and edit large, complex campaigns with thousands of keyword groups and multiple ads, according to the company.

New custom reporting displays data and analytics for both paid and organic search campaigns, which can be delivered on a predetermined schedule via e-mail, Yield said.

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