Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


New York BMA chapter names Verizon’s Harrobin Communicator of the Year

Published on .

New York—The Business Marketing Association of New York Tuesday named John Harrobin, VP-advertising and digital media for Verizon Wireless, its 2006 Communicator of the Year.

Harrobin was recognized for “his outstanding stewardship” of the Verizon Wireless brand.

The award was presented during a luncheon at Tavern on the Green in Manhattan.” To win in the [business] segment, you have to increase ad spending, have a full experience focused on the needs of the particular business segment and pay careful attention to ‘message architecture,’ ” Harrobin said in accepting the award. “And you must have a strong relationship with key stakeholders to get the message to b-to-b customers.”

—Matthew Schwartz

Most Popular
In this article: