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New York/New Jersey Super Bowl Host Committee selects Source Communications

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New York—The New York/New Jersey Super Bowl Host Committee (SBHC) has selected Source Communications, New York, to promote Super Bowl XLVIV to be held in 2014 at MetLife Stadium, East Rutherford, N.J. Source Communications will create TV spots and print ads to introduce the committee to the New York/New Jersey metropolitan market and to thank its 22 corporate sponsors. Source Communications will also be responsible for creating a logo to be used by the host committee in all communications and collateral. The campaign budget was undisclosed.
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