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BtoB

New York Life launches TV and print ad campaign

Published on .

New York--New York Life Insurance Co. Thursday announced the launch of a $43 million national TV and print advertising campaign.

The campaign, titled "Heritage," is slated to run for 15 months.

The insurance giant will preview the first of a series of three 30-second TV spots next week on ABC Monday Night Football.

New York Life said the "Heritage" campaign reflects its brands and conveys the company's "core values of financial strength, integrity and humanity."

--Matthew Schwartz

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