New York state debuts $50 million ad campaign

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New York—New York state debuted an ad campaign called “The New New York Works for Business,” created by BBDO New York in partnership with Empire State Development. The $50 million campaign, which includes six TV spots and a website (, is designed to show how New York encourages businesses to grow, thrive and expand, creating jobs and revenue. The campaign features case studies of successful New York businesses.
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