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BtoB

New York Stock Exchange launches ad campaign

Published on .

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The campaign, developed by BBDO New York, is aimed at opinion leaders in the corporate, financial and government sectors. It communicates the message that the world’s greatest brands are listed on the NYSE.

Print ads are running in The Wall Street Journal, with about 18 executions planned through the end of the year. The budget is in the millions of dollars.

—Kate Maddox

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