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BtoB

New York Times acquires Baseline StudioSystems for $35 million

Published on .

New York—The New York Times Co. announced Monday that it has acquired Baseline StudioSystems, an online database and research service for information on the film and TV industries, from Hollywood Media Corp. for $35 million in cash. Baseline’s clients include numerous studio and TV production companies. Janet Robinson, president-CEO of New York Times Co., said in a news release that Baseline will “provide NYTimes.com with enhanced content offering and improved advertising opportunities in its popular entertainment vertical.”

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