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New York Times Co. ad revenue down 3.5% in July

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New York—The New York Times Co. Thursday reported that July advertising revenue decreased 3.5% from the same month last year while total revenue fell 0.1%.

Advertising revenue for the New York Times Media Group decreased 2.9%. Retail advertising revenue was down mainly due to softness in the general retail and national retail categories. Classified advertising revenue declined because of weakness in real estate, help-wanted and automotive advertising.

Advertising revenue for the News Media Group, which includes the New York Times Media Group, the New England Media Group and Regional Media Group, fell 5%. Internet ad revenue for the News Media Group grew 19.3%. Circulation revenue for the News Media Group rose 4%.

—Matthew Schwartz

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