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New York Times Co. ad revenue down 3.8% in August

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New York—The New York Times Co. said Thursday that its August advertising revenue fell 3.8% compared with the same month last year, while overall revenue decreased 2.2%.

Ad revenue for the New York Times Media Group, which includes The New York Times and NYTimes.com, declined 4.2% in August from a year earlier.

Softness in studio entertainment, telecommunications, financial services and technology advertising offset strength in the fashion, advocacy and financial services categories. Overall, Internet ad revenue for New York Times Co. rose 17.2% in August due to growth in both display and classified advertising.

—Matthew Schwartz

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