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BtoB

New York Times Co. ad revenue down 4.9% in October

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New York—The New York Times Co. said its October advertising revenue fell 4.9% compared with the same month last year, while overall revenue decreased 2.9%.

Ad revenue for the New York Times Media Group, which includes The New York Times  and NYTimes.com, declined 5.4% in October from a year earlier.

Softness in studio entertainment, telecommunications, hotel, corporate and national automotive advertising offset strength in the advocacy, books, hospitals and American fashion categories.

Internet ad revenue for New York Times Co. rose 17.2% in August due to growth in both display and classified advertising.

Internet ad revenue for the Times Co.’s three media groups—The New York Times Media Group, New England Media Group and Regional Media Group—rose 29.4% in October.

—Matthew Schwartz

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