New York--The New York Times Co. announced Tuesday that advertising revenue for the company's flagship, The New York Times,
fell 9% through May, compared with the same period last year, to $45.4 million from $49.9 million. Meanwhile, ad revenue for The Times
in May fell 2%, compared with May 2001. National advertising revenue was on par with last May, as strength in the entertainment, media and banking categories helped to offset softness in technology products and financial services advertising.