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New York Times Co. ad revenue up slightly

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New York—The New York Times Co. Wednesday reported that August advertising revenue for the company increased 0.6% compared with the same period last year. Ad revenue for the New York Times Media Group, which includes the flagship New York Times, increased 0.2%.

National ad revenue was fueled by growth in international fashion, technology, packaged goods, corporate and hotel advertising. Retail ad revenue decreased due to softness in national chain store advertising.

Overall advertising revenue for the News Media Group, which includes the New York Times Media Group, New England Media Group and Regional Media Group, fell 4.6%.

Internet ad revenue for the News Media Group grew 28.2%, while circulation revenue rose 3.6%. In July, the Times raised both its newsstand and home-delivery prices.

—Matthew Schwartz

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