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New York Times Co. ad revenue slips in April

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New York—The New York Times Co. said Wednesday that ad revenue in April for the company’s business units fell 1.6% while total company revenue in April increased just 0.1%. Ad revenue for the New York Times Media Group, which includes the flagship <i> New York Times</i>, NYTimes.com, <i> International Herald Tribune</i>, IHT.com and WQXR Radio, declined 2.1%. April’s ad performance was weakened by the shift of one issue of <i> T: The New York Times Style</i> magazine supplement to May this year, rather than in 2005, when it appeared in April, according to the Times.

National ad revenue decreased due to weakness in technology, American fashion and media advertising, offset by increases in advocacy and pharmaceuticals.

Internet ad revenue combined for the New York Times Media Group, New England Media Group and Regional Media Group climbed 25% on continued growth in both display and classified advertising.

April’s ad revenue for About.com, the bloglike Web site the Times Co. acquired last year for $410 million, rose 85% due to strong growth in cost-per-click advertising.

—Matthew Schwartz

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